Brook McCarthy

Brook McCarthy talks to business owners who want their marketing to mean something. She's a business coach who has run her own business for more than 15 years, and she comes to it from a public relations background. Her focus is values-based businesses, helping them find something worth saying and act in ways people will want to talk about. Her view is that the businesses with a future are the ones that make money and do good at the same time. She calls herself a self-employment geek, and she jokes that all those years working for herself have left her unfit for a regular job. Topics run to marketing, motivation and work-life balance, which suits a small business event, a networking breakfast or a workshop for people running their own show. She's based in Middle Cove, NSW, and travels up to 50 km.