Aleyx Ward

A half-day RAWthority workshop with Aleyx Ward ends with your people holding things they can use the next morning. Each person walks out with three turning-point stories to use in pitches and profiles, a written statement of how they want to be positioned, an improved LinkedIn profile, and 60 to 90 days of planned posts. She built the framework to help professionals turn what they've actually done into credibility that brings in business, without sounding like an influencer. Partner groups, leadership teams and graduate intakes at professional services firms get the most from it. Aleyx founded Core Story, came to branding from journalism, has 16 years in marketing and holds a Master of Marketing from Swinburne. A session blends a keynote with group discussion, practical tools and Q&A. She needs a lapel mic, a projector and screen, and the room 30 to 45 minutes early. Melbourne-based, she travels nationwide.